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Post by account_disabled on Feb 27, 2024 19:52:39 GMT 10
as a point of reference This is a moment of choices that will affect the entire image of the brand but if you have worked in depth on the strategy it will be easier to make a selection that takes the brand in the correct direction 3 Brand Experience The Brand Experience is everything that happens after communicating the values of the brand and thus attracting the attention of the chosen target At this stage it is important to consider the experience that customers will have from the first moment they come into contact with the brand to the fateful moment of purchase This is a path that very often involves several touchpoints Precisely the definition of the points of contact with the public is what will build a relationship of Asia Mobile Number List trust towards the company This is perhaps the most delicate and important step because this is where branding becomes real and concrete How do we proceed in which the objectives of the strategy are clear An equally clear description of the current situation and the various KPIs useful for evaluating the actions that will be taken We then proceed with the communication plan which indicates all online and offline activities An editorial plan therefore follows ie a more detailed planning than the previous one with regards to social networks with the related messages that are intended to be communicated At this point it is possible to define the customer experience foreseeing both digital places such as the website and any physical.
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